next big idea | MM + photo staff + nascar = blog?

it’s no joke guys, i am currently residing in Daytona Beach, Florida.

and if there’s one thing we all know about Daytona Beach it’s that we harbor the most amazing sport in the world: NASCAR racing. and as the newest member of the Daytona Beach News Journal, I’ve been heralded with the task of creating an interactive for our multimedia coverage.

Here’s my idea…and what it looks like so far. (i’m getting a head start by the way…it’s exactly 68 days 05 hours 44 minutes and 28 seconds away *thanks daytona500.com)

Idea: i wanted a way to get the whole photo staff in on the multimedia stream. I decided to stay away from “categorizing” our coverage because it would be too strict. for example, if we didn’t produce something (great or in time for deadline) from the “Budweiser Shootout” (whatever that means) we could still post other MM. so the concept is to post multimedia based on the TYPE of media instead of the EVENT.

Design: Octavio is designing 4 icons that correspond with each type of media.

1. blogs, podcasts, videocasts

2. picture galleries and audio slideshows

3. video

4. interactive multimedia.

It’s a two week event, so as we go along we can post interesting stories that the print people aren’t exactly excited about. It’s a fringe blog-ish mentality. There are already so many websites and so many people covering the MAIN event. We wanted to do something different, something more featurey. This way all our photographers can get their feet wet with multimedia. Some do audio slide shows already, some shoot video as well. Some only shoot pictures.

I’d love feedback. This is just the beginning. I’ll post more as it develops.